Active babies need a good night’s sleep, and that starts with bath time! Keep night time calm and cozy by using JOHNSON’S Bedtime Soap. JOHNSON’S Bedtime Soap is a clinically proven mildness formula that is specially designed to gently cleanse delicate baby skin. Part of a 3-step routine clinically proven to help your growing baby fall asleep faster and for longer, JOHNSON’S Bedtime Soap is pH balanced and formulated to minimise risk of allergies. JOHNSON’S baby care products. Trusted by moms for over 125 years! Features & Benefits: • Clinically proven mildness • Gently cleanses delicate baby skin • Routine clinically proven to help baby sleep better • Free from sulphates and alcohol • Hypoallergenic & pH balanced • Paediatrician and dermatologist-tested About the brand: At JOHNSON’s we never stop raising the bar when it comes to what’s best for your baby, we’ve conducted 90% of all-industry-led research focused on understanding healthy baby skin. That’s why we listened to parents from around the world and reformulated our products, inside and out, to set a new standard for gentle. All in all, we listened to 26,000 consumer voices to help shape and refine our products, proposition, and packaging design. JOHNSON’S products are naturally-derived, free from parabens, sulphates, dyes & phthalates, PH balanced and hypoallergenic. The results reflect our fundamental mission: creating a world where every baby thrives. Our newly-reformulated baby products don’t just cleanse and moisturize, they turn caring moments at every age and stage into opportunities to strengthen a baby’s bond with their parents. JOHNSON’s choose gentle! How to use: Massage gently over entire body, lather, rinse, dry and snuggle. Follow with a massage using JOHNSON’S Bedtime lotion and quiet time.